Paul Bony The GreyEdge Group

Phone: 970-209-0999

Energy Services Professional

Accomplished professional with deep experience in the conditioned space, energy efficiency, utility, and clean energy industries. Results oriented nationally recognized expert with proven success establishing and developing high value relationships, programs, services and profit streams benefiting all stakeholders. A passionate leader in the product delivery, financing, utility and contractor development arenas. President of the Solar Energy International Board of Directors and a member of the International Ground Source Heat Pump Association Board of Directors.

Core Competencies

Business Development ~ Client Relations ~ Technical Sales ~ Marketing ~ Public Speaking ~Training ~ Policy Project Management ~ Process Improvement ~ Consumer Finance ~ Operations Efficiency ~ Lobbying Market Analysis ~ Market Assessment ~ Contract Negotiation and Management ~ Economic Modeling ~ Networking Program Development ~ Strategic Planning ~ Proficiency in Microsoft Office Products

Key Accomplishments


Electric and Gas Industry Association Sacramento, CA
Director of Renewables & Contractor Development 06 /2015 – 02/ 2017

Reported to the VP of Contractor Services; responsible for expanding, supporting and developing new channels for the Association’s suite of finance and contractor education services in the HVAC, solar, battery storage, home performance and geothermal industries in the U.S. and Canada and for developing a multi-million pipeline of contractor financing.

  • Effectively communicated and presented EGIA’s value proposition to stakeholders by preparing content and presenting to individual dealers in the field, at distributor events, on-line through web-based presentations, and at strategic stakeholder events with revenue growth potential.
  • Leveraged network contacts and secured new distribution and manufacturer and accounts.
  • Sold an array of multi-faceted financial platforms to contractors covering the spectrum of residential and commercial financing and leasing options, using a consultative selling approach.
  • Obtained new clients by managing the sales cycle from finance program application through initial loan funding.
  • Managed and grew Canadian finance partner’s business and contractor relationships.
ClimateMaster Inc. Oklahoma City, OK
Director of Market Development & Western Regional Sales 06 /2008 – 06 /2015

Reported to the Senior VP, Sales & Marketing; responsible for growing the distribution channel by creating and implementing a corporate plan aimed at developing relationships with distribution and contractor partners, utilities, the design and building community, government agencies and vendors of market development products and services.

  • Developed and grew relationships with distributors, dealers, customers, utilities, state and regional government organizations and other strategic partners and built the sales pipeline in the U.S. and Canada.
  • Implemented market development, lead generation and tracking, and sales activities for the product channel, including sales training, product workshops and educational events targeting A&E, policy and environmental groups.
  • Became a channel expert in product features, benefits, performance, and design guidelines.
  • Designed training programs and managed the technical training team through intensive new product launches.
  • Established a leadership role in national building and design trade groups and with green building stakeholders, including serving on panels, presenting white papers, and developing policy at the state and national levels.
Delta-Montrose Electric Association Montrose, CO
Manager of Marketing & Member Services 1998-2008

Reported to the CEO; led the energy service/key account, member service (billing, account services & collection), new service design and public relations & community outreach departments. Hired, trained and managed over 40 employees; responsible for an annual operating budget of $5M.

  • Created the original model for the “Home Energy Makeover” contests held in nine markets throughout the U.S. by the Electric & Gas Industries Association.
  • Implemented efficiency and renewable energy programs that were featured in Time, Business Week, The Denver Post, Energy Services Bulletin, RE Magazine, Solar Today and other regional and national publications.
  • Provided leadership to the industry in regards to policy, gave expert testimony at the regional, state and national level, collaborated with diverse stakeholder groups, and presented at state and national forums.
  • Improved financial operations by cutting costs and increasing revenues across all areas of responsibility.
Plumas-Sierra Rural Electric Cooperative Portola, CA
Manager of Member Services 1995-1998

Reported to the General Manager; developed and implemented energy services and communications efforts. Hired, trained and managed staff.

  • Managed the Co-Op’s satellite subsidiary and the launch of a highly successful and profitable DIRECTV franchise.
  • Managed all stakeholders leading to California’s first all-geothermal heat pump community.
  • Developed California’s first utility off-grid photovoltaic electric service.
  • Developed a nationally-recognized geothermal loop leasing program by leveraging a Department of Energy grant.
Sierra Pacific Power Company
Market Planning & Development Manager 1988-1990
Manager, Energy Services 1988-1990


University of Nevada – Reno Reno, NV
Master of Business Administration (MBA)
Kansas State University Manhattan, KS
Bachelor of Science – Grain Science and Industry